Sterling Financial Group is a full service financial consulting firm committed to helping you achieve your financial goals. Like many firms, our representatives offer a wide range of services broad enough to cover your needs through every phase of growth. Using Model Portfolio Theory (MPT) business owners and individuals can identity their goals with a sound decision-making process. When circumstances call for an “atypical” approach, we jump at the chance to tailor our services to your individual and specific needs. Sterling Financial Group turns challenges into opportunities for the individual, the corporation, and most importantly, the family. Sterling Financial Group representatives provide unbiased advice, driven by the considerations of value for money, fitness for purpose and client need. Always accessible, we are enthusiastic about what we do and aim to form lifelong relationships with our clients. We believe that relationship is key to your future security and prosperity.

Modern Portfolio Theory (MPT) is a theory of finance that attempts to maximize portfolio expected return for a given amount of portoflio risk, or rquivalantly minimize risk for a given level of expected return, by carefully choosing the proportions of various assets.